Strategic partnership will help LTA grow its reach and benefit the communities and businesses it represents around Lake Texoma and in the region.
The Lake Texoma Association and Texoma Marketing and Media Groupare are excited to announce the formation of a strategic partnership that will include the production of the LTA’s annual magazine and other opportunities to expand the reach of the LTA.
“We’re thrilled with the opportunity to partner with a strong marketing and media brand like TMMG, which can help carry our message into Collin County and the Dallas/Fort Worth Metroplex to help more people discover what a wonderful place Lake Texoma is to come and play,” LTA Executive Director Terri Weir said.
The partnership will also help LTA strengthen its fundraising efforts through ad revenue shares for both LTA’s annual magazine and TMMG’s seasonal magazine, Lake Texoma Life, the first issue of which is currently available to lake-goers at businesses around the lake.
“This is a great opportunity for TMMG to help amplify the message of what a wonderful resource the Texoma region has in Lake Texoma and, in turn, give back to the communities and businesses that depend on Lake Texoma tourism to thrive,” TMMG Senior Group Publish Nate Rodriguez said. “The additional revenue that this partnership creates for TMMG will be used to support our core mission of bringing interesting and in-depth news and information to the region.”
The LTA and TMMG will continue to look for additional opportunities to strengthen and grow this partnership in ways that will benefit both organizations and the region as a whole.
About the Lake Texoma Association
The Lake Texoma Association is a group of stakeholders in the Texoma region that support the mission of the LTA to protect and preserve Lake Texoma, as well as promote the entire Texoma region. If something is in the best interest of our lake, then you can bet that LTA is behind that plan every step of the way, with the cooperation of the Oklahoma Tourism and Recreation Department, regional Chambers of Commerce, and individual businesses and stakeholders. The Lake Texoma Association is very much like a chamber of commerce, but with one major difference… the very diverse membership. Not just an organization of businesses and business people, LTA is made up of all types of concerned individuals who want to keep Lake Texoma the superb recreational and business area it is today.
About Texoma Marketing and Media Group
Texoma Marketing and Media Group is where the power of legacy news brands meets a source of modern advertising and online services for a digital age. TMMG is the publisher of the daily newspaper: the Herald Democrat; weekly newspapers: the Anna-Melissa Tribune, the Prosper Press and the Van Alstyne Leader; and shoppers: Grayson County Shopper, Bryan County Shopper and Marshall/Johnston Counties Shopper. TMMG publishes a number of niche products including the annual Best of Texoma magazine that features the winners, based on community votes, in nearly 130 magazine categories. It hosts four premier events annually and publishes a weekly real estate edition, HDHomes, on Saturdays and Lake Texoma Life magazine, which is published monthly during the summer lake season. TMMG’s marketing and digital offerings include web design and SEO optimization, as well as a host of other creative solutions for today’s digital world.